We are looking for Full Time and Part Time Lube Technicians and Gas/Diesel Technicians. Email your resume to Troy Groft - troy.groft@genelatta.com.

Meet the Staff


  • Steve Latta

    Steve Latta


    (717) 698-3010

    Steve has been involved with the dealership since he was a teenager; first washing cars on the lot, then working in the clean-up department and eventually working in the Parts, Service and Sales Center in numerous positions.  He has been President of Gene Latta Ford since 2004 when his father, Gene, retired from the daily operations of the dealership.  Gene can still be seen in the dealership most days.

Ford General Manager

  • Shawn Groft

    Shawn Groft

    General Manager

    (717) 698-3000

    I'm Shawn Groft, General Manager at Gene Latta Ford. I've been fortunate enough to work in the car business for over 21 years in Hanover . One of the best parts of my job is building relationships with customers through the years using the philosphy "Customers come first." What that means to me is taking care of every customer from start to finish; before, during and after the sale. A dealers reputation is measured by the customers experience day after day,year after year. A good reputation doesn't just happen, its earned by taking care of customers one at a time. At Gene Latta Ford, we look forward to serving you for all your automotive needs. I am very proud of the team here at Gene Latta Ford and I know that you will have a great experience with us. I appreciate the opportunity to do business with you and your family for years to come.

Ford Managers

  • Brian Gerlach

    Brian Gerlach

    Sales Manager

    (717) 698-3007

  • Brian Staub

    Brian Staub

    Finance Manager

    (717) 698-3008

  • Dustin Bender

    Dustin Bender

    Sales Manager

    (717) 698-3005

  • Greg Beegle

    Greg Beegle

    General Sales Manager

    (717) 698-3006

Office Administration

  • Brenda Staub

    Brenda Staub


    (717) 698-3013

  • Cathy Geiselman

    Cathy Geiselman

    Accounts Payable Receivable

    (717) 633-1999

  • Julie Groft

    Julie Groft


    (717) 633-1999

  • Kayla Markle

    Kayla Markle

    Title Clerk

    (717) 633-1999

  • Kim Marcum

    Kim Marcum

    Office Manager

    (717) 698-3011

Parts and Service Managers


  • Bob Reder

    Bob Reder

    Sales Consultant

    (717) 633-1999

  • Chris Fox

    Chris Fox

    Sales Consultant

    (717) 633-1999

  • Ken Brittain

    Ken Brittain

    Sales Consultant

    (717) 633-1999

  • Lee Kessler

    Lee Kessler

    Sales Consultant

    (717) 633-1999

  • Mark Wildasin

    Mark Wildasin

    Sales Consultant

    (717) 633-1999

  • Philip Slaugh

    Philip Slaugh

    Sales Consultant

    (717) 633-1999

  • Rich Walker

    Rich Walker

    Sales Consultant

    (717) 479-3532

  • Tom Garrett

    Tom Garrett

    Sales Consultant

    (717) 451-7928

  • Travis Williams

    Travis Williams

    Sales Consultant

    (717) 880-5748

  • Ty Mummert

    Ty Mummert

    Sales Consultant

    (717) 476-5510

Sales: Internet

  • Wynlee Jacoby

    Wynlee Jacoby

    Internet Sales Coordinator

    (717) 698-3009

    I'm Wynlee Jacoby, Internet Sales Coordinator at Gene Latta Ford. I have been working in the automobile business since 2013. I love to spend time with my family and friends. In my spare time, I like to go fishing, kayaking and hunting with my husband.

    Email: wynlee.jacoby@genelatta.com

    Text or Call: 717.476.7334

Service Advisors

Service and Parts Staff


Ford Dealer in Hanover, PA

Thank you for visiting Gene Latta Ford serving the greater Hanover, PA area. Our goal is to make your car buying experience the best possible with great prices and service. Gene Latta Ford’s virtual dealership offers a wide variety of new and used cars, Ford incentives, service specials, and Ford parts savings. Conveniently located in Hanover, PA we are just a short drive from Gettysburg, PA and York, PA.


If you’re looking to purchase your new dream car, you’ve come to the right place. At Gene Latta Ford we pride ourselves on being your reliable and trustworthy Hanover, PA Ford dealer. Our inventory is filled with some of the sweetest rides you’ve ever seen and they’re all reasonably priced too!

The Hanover, PA Ford Dealer you can count on



We’re the kind of Hanover, PA, Gettysburg, PA, York, PA dealer that takes the time to listen to the wants and needs of our clients. We understand that buying a car is a process that takes a certain amount of careful consideration. There are several important factors to take into account when choosing a car:


How many people do you drive with every day?


How far do you drive on a daily basis?


What kind of terrain or traffic do you need to tackle?


What does your gasoline budget look like?


Are you looking for a sports car or would you prefer a family friendly vehicle?


How much money are you looking to spend on your new car?


Do you need financial assistance?


It’s a lot to wrap your head around but at Gene Latta Ford we do our best to make the car buying experience an easy one. We’re the kind of Hanover, PA car dealer that helps you decide exactly what you’re looking for. We won’t ever make a sale that our customers will end up being unhappy with. We’re proud to be the type of Hanover, PA Ford, Gettysburg, PA Ford, York, PA Ford dealer that strives for 100% customer satisfaction.


Ford for Everyone


We’re the Hanover, PA car dealership that caters for a whole variety of clientele. We understand that all of our clients have different financial situations and have done our best to ensure that our cars come in a variety of different shapes and sizes, and that their price tags vary as well. We not only have an amazing selection of brand new cars but have also acquired an impressive selection of pre-owned vehicles that are just as fantastic.


Because our customers are so important to us, we’ll also take the time to find you some great financing options if you need them. At some point in our lives we all need a little financial boost, and at Gene Latta Ford we do our best to find a reasonable loan that enables you to purchase the car you’ve always dreamed of.


Our range of services includes:


New Ford Sales


Used Car Sales


Car Loans and Auto Financing


Certified Ford Auto service department


Full selection of Ford auto parts and after-market accessories


If you would like to get in touch with us please don’t hesitate to give us a call or stop by one of our locations for a visit.


Servicing Your Vehicles


Need Ford Parts?

Need to Schedule Ford Service in Hanover, PA, Gettysburg, PA or York, PA?


Looking for Specific Tires in Hanover, PA or Gettysburg, PA?


Schedule Your Next Ford Oil Change in Hanover, PA.


If you would like to get in touch with us please don’t hesitate to give us a call or stop by for a visit. We have also set up several quick links to help you filter our website. Just click on any of the search sections to easily navigate our Hanover, PA Dealer Website.


Ford Tires in Hanover, PA


Ford Transmission Hanover, PA


Need Ford Brakes?


Need Ford Parts in Hanover, PA?


Schedule Ford Oil Change in Hanover, PA


Schedule Ford Oil Change Gettysburg, PA




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